September 2018 Newsletter
THIS MONTH'S ARTICLES
Week 1: Productivity & Mindset
If Only I Knew What I Know Now - Part 2
Life is a continual learning process. As you go through the various stages of your life, your experiences and the knowledge you gain help determine the choices you make and the path you follow.
Think about it...what if you could go back and make decisions based on what you know now? What different choices would you have made? How would you have changed the path you were on?
In Part 2 of this article, we'll explore truths based on years of practical experiences and how you can use this knowledge to create a more fulfilling and impactful life.
Week 2: Marketing & Innovation
Have Fun with Your Marketing
The problem with some marketing campaigns is that they're....well...boring! When your days are often filled with monotony and drudgery, wouldn't it be nice to see something that brought a smilt to your face?
In this article you'll discover how inject some fun and playfulness into your marketing communications so you can connect with your target audience in a meaningful way.
Week 3: At Your Service
Great Idea...Bad Execution
You can have a great idea, but if you don't deliver on the promises you make, the potential success you could have won't ever materialize.
In this article you'll see an example of how easily this can happen.
Week 4: Tools of the Trade
Free Conferencing Tools
While there are times when face-to-face meetings are the best and most efficient methods for communication, there are many other instances when a "virtual meeting" can be just as effective
In this article, you'll discover some free tools that can help you add this capability to your "operational arsenal."
THIS MONTH'S INTERVIEW
You should already be familiar with the basic strategy of using "Lumpy Mail" to get you direct-mail pieces opened...and acted upon. In this interview, we'll talk with Jeff Charlton, the "Lumpy Mail Guy" and find out the "real work" on how to take your dimensional marketing to the next level, including:
• The difference between “Freemiums” and “Premiums”
• Why Lumpy Mail is so effective
• How to make all of your mailings more cost-effective