Don't Be a Tease!

You've seen it before - the funky copy and images that appear on envelopes selling everything from insurance to steaks, designed to get you to open the envelope and keep reading.

But does this actually work? In this webinar, we'll explore the concept of "teaser copy" and see how it can help you increase the response you get from all of your marketing efforts!


How to Identify Opportunities and Set Meaningful Goals

People often complain that there are no real opportunities anymore. In fact, it's just the opposite. There are actually too many opportunities - the challenge is in selecting the best ones, and creating a plan that will lead to success.

In this webinar, we'll show you how to recognize opportunities, focus on the right ones, and set goals that you can actually achieve!

Patterns & Cycles: How to Stay a Step Ahead of the Competition

There's an old saying that "those who don't learn from the past are doomed to repeat it."

Fortunately, there are specific strategies you can use position yourself for success in any environment.

In this webinar, you'll learn about these two important concepts and how they can impact the success of everything you do in your business...and in your life!

The Secret of the Blue and Yellow Marker!

We all understand that "benefits" sell better than "features" and yet too many people seem to confuse the two when writing their promotional pieces, and don't get the results they should because of this.

In this webinar, we'll do a "deep dive" into the intricacies of marketing with benefits and explain how you can incorporate this very easily in your next project.

You'll discover how a $2 purchase can help you double or triple your response rate!

Marketing to the Affluent

Would you like to be able to reach your revenue targets while having fewer customers to take care of? It may be as easy as "upping the ante" on your pricing structure, and we'll explore several ways you can do this!

You'll discover:

  • How to make your products and services attractive to affluent customers
  • Where to find people who are able and willing to pay premium prices
  • Why it pays to have high-ticket items in your product mix


How to Get Record Attendance at Your Next Event!

Whether it's an annual conference for your association or a local community festival, events can be a powerful way to build loyalty and community. Planning and delivering a sensational event is an incredible challenge.

In this webinar, we'll show you the hidden secrets to setting record attendance at your conferences, workshops, and events.

You'll discover:

•   How participating in a “conspiracy” led to record conference attendance •   One simple change that generated a 1,446% increase in conference registration •   Easy-to-follow copy strategies that increased event revenues by over 94%


How to Connect Using Communities

Building on our previous articles on the concept of "community," we're going to look at several examples of how you can actually increase sales and revenue by identifying and connecting with the communities you serve.

It's Time to Start Using Video

Despite the incredible effectiveness of video, many businesses are still not taking full advantage of this powerful tool. In this webinar, we'll see several examples of how you can incorporate video into your marketing to add new customers, clients, and members, and increase retention and revenue in the process!

By the Numbers

"How's business?" is a question you'll often hear. But how, exactly, do you answer that?

Too many people simply don't have the numbers to measure the success of their business, of their marketing efforts, or of their internal performance.

In this webinar, we'll take a look at the key metrics that should be on your business-performance dashboard, and show you how to gather, present, and utilize this information.

Back to School Specials!

Tying your marketing campaigns to calendar events is a great way to get people to take notice...and take action!

Find out how you can incorporate a "back-to-school" offer - and tap into a whole collection of "triggers" - to generate new and repeat business!