Marketing to the Affluent

Would you like to be able to reach your revenue targets while having fewer customers to take care of? It may be as easy as "upping the ante" on your pricing structure, and we'll explore several ways you can do this!

You'll discover:

  • How to make your products and services attractive to affluent customers
  • Where to find people who are able and willing to pay premium prices
  • Why it pays to have high-ticket items in your product mix


How to Get Record Attendance at Your Next Event!

Whether it's an annual conference for your association or a local community festival, events can be a powerful way to build loyalty and community. Planning and delivering a sensational event is an incredible challenge.

In this webinar, we'll show you the hidden secrets to setting record attendance at your conferences, workshops, and events.

You'll discover:

•   How participating in a “conspiracy” led to record conference attendance •   One simple change that generated a 1,446% increase in conference registration •   Easy-to-follow copy strategies that increased event revenues by over 94%


How to Connect Using Communities

Building on our previous articles on the concept of "community," we're going to look at several examples of how you can actually increase sales and revenue by identifying and connecting with the communities you serve.

It's Time to Start Using Video

Despite the incredible effectiveness of video, many businesses are still not taking full advantage of this powerful tool. In this webinar, we'll see several examples of how you can incorporate video into your marketing to add new customers, clients, and members, and increase retention and revenue in the process!

By the Numbers

"How's business?" is a question you'll often hear. But how, exactly, do you answer that?

Too many people simply don't have the numbers to measure the success of their business, of their marketing efforts, or of their internal performance.

In this webinar, we'll take a look at the key metrics that should be on your business-performance dashboard, and show you how to gather, present, and utilize this information.

Back to School Specials!

Tying your marketing campaigns to calendar events is a great way to get people to take notice...and take action!

Find out how you can incorporate a "back-to-school" offer - and tap into a whole collection of "triggers" - to generate new and repeat business!

Great Job! How to Recognize Employee Excellence

In today's multi-generational workplace, it can be difficult to maintain high morale and top-notch performance.

In this webinar, you'll discover a variety of techniques - beyond salary and bonuses - to help motivate your workforce and recognize excellent performance.

Reach Your Prospects with Webinars

It would be nice if you could be in two places at once, but that's just not possible yet. But the good news is that you have access to a powerful tool that lets you meet "virtually" with your prospects in groups - even if they're not all in the same place!

Discover how you can use webinars - just like this one - to share information, nurture relationships, and actually make sales!

Give Yourself a Break

Our tendency is to go "full steam ahead" - working non-stop with laser-like focus. But is this the approach that leads to the best results?

In this webinar, we'll look at several theories on balancing workload and see how these can be applied to your own environment.

Lumpy Mail - How to Get to the "A" Pile!

You can have the best product or service, and a compelling message to sell it. But if no one opens your mailings, then you won't get any results.

In this webinar, you'll discover the secrets of "Lumpy Mail" and learn how your message can be the first one they open!