Patterns & Cycles: How to Stay a Step Ahead of the Competition

There's an old saying that "those who don't learn from the past are doomed to repeat it."

Fortunately, there are specific strategies you can use position yourself for success in any environment.

In this webinar, you'll learn about these two important concepts and how they can impact the success of everything you do in your business...and in your life!


The Secret of the Blue and Yellow Marker!

We all understand that "benefits" sell better than "features" and yet too many people seem to confuse the two when writing their promotional pieces, and don't get the results they should because of this.

In this webinar, we'll do a "deep dive" into the intricacies of marketing with benefits and explain how you can incorporate this very easily in your next project.

You'll discover how a $2 purchase can help you double or triple your response rate!


Marketing to the Affluent

Would you like to be able to reach your revenue targets while having fewer customers to take care of? It may be as easy as "upping the ante" on your pricing structure, and we'll explore several ways you can do this!

You'll discover:

  • How to make your products and services attractive to affluent customers
  • Where to find people who are able and willing to pay premium prices
  • Why it pays to have high-ticket items in your product mix

 


How to Get Record Attendance at Your Next Event!

Whether it's an annual conference for your association or a local community festival, events can be a powerful way to build loyalty and community. Planning and delivering a sensational event is an incredible challenge.

In this webinar, we'll show you the hidden secrets to setting record attendance at your conferences, workshops, and events.

You'll discover:

•   How participating in a “conspiracy” led to record conference attendance •   One simple change that generated a 1,446% increase in conference registration •   Easy-to-follow copy strategies that increased event revenues by over 94%

 


It's Time to Start Using Video

Despite the incredible effectiveness of video, many businesses are still not taking full advantage of this powerful tool. In this webinar, we'll see several examples of how you can incorporate video into your marketing to add new customers, clients, and members, and increase retention and revenue in the process!


By the Numbers

"How's business?" is a question you'll often hear. But how, exactly, do you answer that?

Too many people simply don't have the numbers to measure the success of their business, of their marketing efforts, or of their internal performance.

In this webinar, we'll take a look at the key metrics that should be on your business-performance dashboard, and show you how to gather, present, and utilize this information.


Great Job! How to Recognize Employee Excellence

In today's multi-generational workplace, it can be difficult to maintain high morale and top-notch performance.

In this webinar, you'll discover a variety of techniques - beyond salary and bonuses - to help motivate your workforce and recognize excellent performance.


Reach Your Prospects with Webinars

It would be nice if you could be in two places at once, but that's just not possible yet. But the good news is that you have access to a powerful tool that lets you meet "virtually" with your prospects in groups - even if they're not all in the same place!

Discover how you can use webinars - just like this one - to share information, nurture relationships, and actually make sales!


Lumpy Mail - How to Get to the "A" Pile!

You can have the best product or service, and a compelling message to sell it. But if no one opens your mailings, then you won't get any results.

In this webinar, you'll discover the secrets of "Lumpy Mail" and learn how your message can be the first one they open!


Overcoming Your Obstacles to Success

There's a great line from a Tom Robbins novel that starts out, "That was her plan. But plans are one thing, and fate another..."

In this webinar, we'll identify some of the major obstacles that may be impeding your progress and show you some strategies to overcome them so you can achieve your goals.


s